About

I’ve been working in the photo, video, and art space since before graduating with my film degree in 2018, but I’ve been creating in some form for as long as I can remember. But, It wasn’t until I picked up a camera that everything truly clicked. It gave me a way to connect, to observe, and to capture the feeling behind a moment in a way that feels honest and true.

My photography blends portrait, brand, and fashion with a focus on confidence and real expression, so women can feel like themselves. Alongside photography, my art practice lives largely in the digital space. I like to work with patterns, spot graphics, and graphic design elements. Ultimately, I want Emma Lula Creative to be a safe space for women and femmes to come as they are and leave feeling confident about our work together.

Boston, Massachusetts
Portrait, Branding, Fashion Photographer & Digital Artist 

Welcome, I'm emma

At the heart of it all, I want the people I work with to feel seen, supported, and confident. This isn’t just about creating something beautiful, it’s about creating something that feels like you.

My work blends photography and digital art to tell stories that feel natural, confident, and real. I love capturing the moments that aren’t overly posed, but the ones in between, where your personality really shines. Whether I’m working with a brand or an individual, my goal is always the same: to create something that feels true to you while making the process easy, collaborative, and genuinely enjoyable.

I’m here as both your creative partner and your biggest cheerleader, helping bring your ideas to life in a way that feels aligned, intentional, and uniquely yours.

your creative partner in bringing your ideas to life

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Emma

The photographer & videographer

I focus on natural, confidence-forward photography for women, femmes and values-led brands, focused on real presence and emotional safety.

  • Portrait
  • Branding
  • Fashion
  • Real Estate / Construction
  • Videography / Reels

Emma

The Digital Artist

My illustrations include patterns and spot graphics with the goal of authenticity and playfulness.

  • Custom artwork
  • Art licensing
  • Graphic design
  • Social media content creation
  • Coloring materials

Some of My inspirations Include:

traveling to new places / warm afternoons at the beach / my fellow creatives / daily walks/ traveling to new places / warm afternoons at the beach / my fellow creatives / daily walks/ traveling to new places / warm afternoons at the beach / my fellow creatives / daily walks/ traveling to new places / warm afternoons at the beach / my fellow creatives / daily walks/

Click the photos for some fun facts!

A little more about me

and with my photography I serve all surrounding areas in Greater Boston. 

I was born and raised in Medfield, Massachusetts 

My next trip and my next concert. Even better if it's a concert while on a trip!

Two things I’m always looking forward to? 

 Shark Week was my week growing up.

My favorite animals are whales and sharks

 "Emma Lula" came from my mom giving me nicknames as a kid, starting with Emma Lou, then Lulabelle, and finally Lula

My last name is actually not Lula.

What that says about me, I'm not sure!

I’m an enneagram Type 4 and my Harry Potter house is Ravenclaw.

Ready for your vision to come to life?

Confidence-forward, natural photography

Boston Massachusetts and Beyond

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